Growing the SITA account
- Challenge
- IGT's work with SITA was concentrated in a single business line: passenger service systems.
- Approach
- Used the credibility we built delivering SITA's passenger systems to open the door to its Government Service Line — and shaped the architecture that won the work.
- Outcome
- IGT's SITA business grew from passenger systems into the Government Service Line — recognised with IGT's Game Changer Award in 2014.